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Joint Venture Firm Building Cereal Innovation Center In Switzerland

October 2, 2009: 03:52 AM EST
A joint venture between Swiss food maker Nestlé S.A. and General Mills Inc., has begun construction of an innovation center in Orbe, Switzerland, to develop breakfast cereals that feature better nutrition along with freshness, taste and texture. The joint venture, known as Cereal Partners Worldwide S.A., is the second largest cereal manufacturer in the world, with US$2.8 billion in 2008 sales and is strategically focused on nutrition, health, and wellness. The new center, slated to be completed in mid-2010, is being built with sustainability and low environmental impact in mind.
"New Innovation Centre to accelerate research on breakfast cereal solutions ", Nestle, October 02, 2009, © Nestle
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