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J&J Pounces On Market Opportunity For Skin Care Products In India

September 3, 2009: 02:17 AM EST
Indian women are increasingly concerned about skin protection, multinational personal care products giant Johnson & Johnson has found. And it is wasting no time in taking advantage of that nugget of marketing intel. The company recently launched 22 skin care products under the "Neutrogena” brand in the country, and plans to keep its finger on the market pulse to determine future product introductions. With a goal of reaching the top echelon of skin care product providers in India, J&J has “several market opportunities lined up,” a marketing exec says.
"Johnson & Johnson expands portfolio", The Hindu Business Line, September 03, 2009, © The Hindu Business Line
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