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Innovations Signal Market Opportunities In Mood/Mind Health Foods, Drinks

November 19, 2010: 04:35 PM EST

The mood/mind health food and drinks market is still in its infancy, but growth opportunities in this subset of the functional food and drink industry are enormous, according to this Business Insights report. Emerging sectors like mood/mind health can create a buzz among curious consumers and they can inspire manufacturers/retailers. According to the report, since 2006 the sector has undergone significant changes, as more people show an interest in products that  improve  mood and mental acuity, and target specific concerns related to wellness and mental health. Though products such as confectionery, bakery and soft drinks are usually considered indulgent, recipe reformulation, re-branding and a shift in marketing strategy can help products target mood/mind health. A change in strategy can actually introduce existing products to new potential target audiences, retail and distribution opportunities.

"Innovations in Mood and Mind Health Food and Drinks: Growth Opportunities, Effective Product Strategies and Evolution In NPD", Market report available from Reportlinker, November 19, 2010, © Business Insight
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