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Inflation Drives More Shoppers In Asia Pacific To Embrace Promotional Offers

August 12, 2011: 11:54 PM EST
Shoppers in Asia Pacific are increasingly relying on promotional offers to deal with the soaring prices of fast-moving consumer goods (FMCGs), a Nielsen study revealed. Higher prices accounted for 75 percent of the FMCG market's growth in Vietnam in the first quarter of 2011, prompting almost 9 out of 10 shoppers to say they actively seek promotional deals. Malaysian consumers come next with 86 percent, higher than the 77 percent in 2008; China follows with 80 percent, a moderate increase from 74 percent in 2008. Increase in number of creative promotional deals from retailers and marketers also helped increase the number of consumers taking part. Impulsive shopping affects consumers in India (33 percent), Hong Kong (30 percent), and the Philippines (29 percent) the most. The study also revealed a bigger number of male consumers who say they are their households' main shoppers.
Peter Gale, "Promotion-Seeking Asia Pacific Shoppers Present Opportunities", Nielsenwire, August 12, 2011, © The Nielsen Company
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