Industry Forecasters See Growing Consumer Awareness Of, And Concern About, GMO

January 8, 2010: 10:28 AM EST

The growth of organic foods that ban ingredients containing genetically modified organisms (GMO), and the emergence of the local and green product categories, could signal even more aversion among consumers toward genetic modification, says the director of the Institute for Responsible Technology. Citing forecasts published in Supermarket News, Jeffrey Smith says consumers are growing more concerned about the content of the foods they eat and are becoming increasingly aware – and wary – of GMOs. It’s likely, he says, that, like fat and carbs, GMOs “may finally burst through into the public awareness and join their ranks.”

Jeffrey Smith, "Supermarket News Forecasts Non-GMO Uprising", The Huffington Post, January 08, 2010, © HuffingtonPost.com, Inc.

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