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India’s Top Food Companies Put A Healthy Spin On Their Product Ads

July 12, 2010: 01:12 AM EST
Big food companies in India are turning up the volume on health-related messages in advertising and on packages. McDonald’s, KFC, Nestle, Hindustan Unilever, PepsiCo and Coca-Cola – all sensitive to increasing public and government demands for healthier foods – are positioning their products as part of a “healthy lifestyle.” McDonald’s India, for example, will unveil a global “balanced active lifestyles” program over the next year that includes nutritional information, broader menu choices and promotion of physical activity. Unilever’s Indian unit is working on a global salt reduction strategy while PepsiCo promises to get sugary drinks out of schools by 2012. And Coca-Cola hopes to list nutrition data products by 2011.
Ratna Bhushan,ET Bureau, "Food majors go for image makeover to stay healthy", Times of India, July 12, 2010, © Bennett, Coleman & Co. Ltd
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