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In Italy, Women Still Primary Buyers Of Food, And They Prefer Organic

July 11, 2011: 10:44 AM EST
Women in Italy prefer organic food products, according to a consumer survey by Panel Ismea/Nielsen. Results of the survey showed a 12.1 percent increase in consumer purchase of organic foods in the first 10 months of 2010 from the same period of 2009. Non-organic food products suffered a 2 percent drop during the same period. Growth in the organic foods market coincided with an increase in consumer demand for strict certification and labeling processes for organic production. The study also showed an increase in organic producers' use of social networking and online marketing to reach their target consumers.
Press Release, Contatto, "Women have no doubts, organic food is the right choice!", PR-Insider, July 11, 2011, © PR-Insider
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