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If Mom Is Eating A Healthy Diet, The Kids Are, Too, Study Finds

October 19, 2009: 04:56 AM EST
When the diet of the adult female in a household with children follows U.S. government dietary guidance, most of the kids are eating just as well, according to a new NPD Group marketing study. But the study also found that moms’ attitudes toward nutrition often don’t fit with what they’re eating. In fact, 75 percent of new mothers and 65 percent of experienced moms said they shop for nutritious food, but don’t necessarily eat those foods. Another odd discrepancy: two-thirds of mothers felt they were very knowledgeable about nutrition and eating, but only half ranked their children very knowledgeable.
"NPD Finds Moms' Eating Habits and Nutritional Knowledge Influences What Their Kids Eat", The NPD Group, October 19, 2009, © The NPD Group
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