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IASO Urges Tougher European Restrictions On Marketing Junk Food To Children

July 15, 2010: 10:58 AM EST
A study that looked at how European countries are regulating marketing to children found that two-thirds of the 53 countries in the region have official policies on advertising unhealthy food to children, a significant increase from five years ago when similar research was conducted. However, according to the International Association for the Study of Obesity (IASO), most countries depend heavily on self regulation by the food industry. The IASO report urges tougher controls on advertising junk food to children on the Internet, in videos and games, and direct mobile phone marketing. The food industry says it has already made a number of concessions and no more are needed, but consumer and health groups argue that this stance is an attempt to preempt stronger regulation.
The PolMark Project, "The PolMark Project Policies on Marketing food and beverages to children", Final project report, Executive Report, July 15, 2010, © The PolMark Project
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