Humane Meat-Rating System Is Pilot Tested In Whole Foods Market Stores

Whole Foods Market is testing a humane meat-rating system in the South that will be expanded nationwide early in 2011. The six-step, color-coded labeling system is designed to give meat shoppers at supermarket chains specific information about the way source animals were raised. It could also enhance sales for certified farmers and participating stores. The six-step approach sets minimal standards for meats sold in stores. Producers would be able to raise their ratings as their animal welfare standards improve. The highest rating (5+, colored green) would go to chickens bred, hatched and raised on one farm with vegetation-covered pasture, and whose legs could support it at market weight. The standards were developed by the nonprofit Global Animal Partnership, comprising farmers, scientists, retailers, animal welfare advocates and others.