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Hispanics Who Dine Out Like To Have The Kids Along

November 9, 2011: 03:41 PM EST
About 40 percent of restaurant visits by Hispanics include children, according to a market study by The NPD Group. In fact, Hispanics who like to dine out say they would do it more often if more restaurants made children feel welcome. In contrast, only 30 percent of non-Hispanic restaurant visits include children. Forty-five percent of Hispanic restaurant visits are in groups of three or more compared to 32 percent for non-Hispanics. NPD’s Michele Schmal said that “restaurant operators and food manufacturers would do well to focus marketing to Hispanics around the family and children.”
"U.S. Hispanics Consider Restaurant Dining a Family Affair, Reports NPD", Market report, NPD, November 09, 2011, © NPD
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