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Heinz Unveils “Taste of Home” Baby Foods In Resealable Plastic Pots

December 13, 2010: 07:05 PM EST

H. J. Heinz Co. is launching a new Taste of Home family of baby foods in the U.K. in resealable plastic pots that are easy and convenient to use on the go. The resealable pots can be reheated as well. Besides the plastic pots, Heinz is introducing a new look to its baby food packaging, designed by Pearlfisher, in January. The new design with its consistent color scheme calls attention to the healthy and wholesome nature of the products as well as the taste. The Taste of Home range of savory meals targets three age groups: babies aged 4+ months, 7+ months and 10+ months. Each meal is steam cooked, contains at least three vegetables or fruit and is textured for each stage of development.

Simeon Goldstein, "Heinz launches new baby-food line in resealable plastic pots", Packaging News, December 13, 2010, © Packaging News
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