We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Heinz Introduces Soups That Come In Plastic Tubes

July 9, 2011: 07:48 PM EST
Heinz has launched a line of soup products that come in plastic sachets resembling a tube of toothpaste. The portable soups are available in four flavors and come in puree form, which consumers need to dilute with hot water. Heinz emphasizes that the new soups contain natural products, have no artificial colors and flavors, and are low in fat, promoting them as healthier than soups that come in cans or in powder form. Heinz expects the soups in tube to replace soup products that come in tin cans, which have a long history that began with French emperor Napoleon Bonaparte's search for a reliable method to preserve food for his armies.
Sean Poulter, "Soup in a tube: Heinz launches green alternative as tin can feels the squeeze", Daily Mail, July 09, 2011, © Associated Newspapers Ltd
Innovation & New Business Models
Vitality & Better Living
North America
United States of America
Companies, Organizations
Innovation & New Ideas
Products & Brands
Developed by Yuri Ingultsov Software Lab.