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Healthy Children’s Foods Are On A Solid Growth Track

August 26, 2010: 10:02 AM EST
Organic, natural and fortified foods and beverages are fueling the growth of global children’s food sales, according to market reports that forecast a rise to nearly $90 billion in sales by 2015. The robust growth is due mainly to demand from health-conscious and knowledgeable parents who are in charge of their children’s nutrition during the preschool years. Organic baby food accounts for nearly $77 million of children’s food sales in the U.S. Foods fortified with pre- and probiotics, DHA, ARA, calcium and vitamin D are experiencing even stronger growth, as long as the health claims are believable and inherent in the products themselves. The market for healthy foods and beverages for children will probably become saturated, experts warn. That’s when unique packaging will become vital to marketers.
Amanda Baltazar, "The number of children’s foods continues to grow, with many fortified and organic foods", Nutraceuticals World, August 26, 2010, © Rodman Publishing
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