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Healthy Beverages Continue To Be Major Focus Of Innovation, Sales At Campbell

July 12, 2010: 01:52 AM EST
Top executives at Campbell Soup Company told investors that the company’s long-term growth plans are based on healthy beverages, baked snacks and simple meals. Sales growth in these categories will be driven by increased innovation, including wellness, and higher levels of marketing support, according to CEO Douglas Conant. Campbell President Sean Connolly said the company will build on the success of the V8 V-Fusion juices by launching three new varieties of it plus tea products. The company will also enhance the V8 juice line with new products, such as sweet carrot juice and lower sodium spicy hot V8 juice, and introduce “a new, more contemporary package design.” Campbell's U.S. V8 portfolio accounts for $1 billion in annual retail sales.
Campbell Soup, "Campbell Steps Up Investments in Baked Snacks and Healthy Beverages; Highlights Plans for Simple Meals", Campbell Soup press release, July 12, 2010, © CSC Brands, L.P.
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