Health Benefits Of Superfruits Are The Key Reason For Rosy Market Potential

Superfruits can reverse the negative effects of oxidative stress and help combat inflammation, according to a Tufts University nutritionist who spoke at a workshop at the SupplySide West conference. The key to the health benefits of superfruits is anthocyanins, which can cross the blood-brain barrier and improve function, Barbara Shukitt-Hale said. But superfruits also appear to help develop new dendritic connections in the brain, a finding that offers hope for reversing the degenerative effects of aging. Another speaker at the workshop said that food formulators should consider superfruits in developing new food offerings. Thirty-seven percent of consumers aged 18 to 29 through those 65+ want to add more superfruits to their diet – including cranberry, blackberry , blueberry, açaí, noni, mangosteen, pomegranate, aronia, maqui, honeyberry and yumberry.