Hain Enters Yogurt Market With Purchase Of 3 Greek Gods

July 6, 2010: 11:21 AM EST

Natural and organic products company Hain Celestial Group is stepping aggressively into the booming Greek-style yogurt market – sales doubled last year – with the acquisition of 3 Greek Gods LLC, producer of the Greek Gods brand of natural, Greek-style yogurt. Sold in natural and grocery retailers, Greek Gods yogurt, which generated sales of over $10 million in 2009, is thicker and creamier than conventional-style yogurt, according to Hain, as well as higher in protein and lower in carbohydrates and sodium. “Greek Gods yogurt is a leading brand in the natural channel having experienced double-digit growth over the last year,” the company said. However, over the last three years overall yogurt sales experienced only a mid-single digit annual growth rate.

Hain Celestial , "Hain Celestial Acquires Greek Gods® Yogurt", Hain Celestial press release, July 06, 2010, © The Hain Celestial Group, Inc.

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Hain Enters Yogurt Market With Purchase Of 3 Greek Gods

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