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Growing Awareness, Demand Drive Growth Of India's Market For Men's Cosmetics

March 27, 2012: 03:35 AM EST
Male consumers in India are agreeable to paying higher prices for cosmetic products designed for men, according to a consumer study by Kuick Research. Data from the study, "India Male Cosmetics Market — Consumer Insight 2012," show that eight in 10 Indian men are ready to pay prices that are 10–15 percent higher for men's cosmetics, and that men are now on par with women as far as using anti-aging products is concerned.
Andrew McDougall, "Grooming booming as Indian men match women for cosmetics use", Cosmetics Design, March 27, 2012, © William Reed Business Media SAS
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