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Greek Yogurt Sales Soaring Despite Higher Prices

March 8, 2011: 07:17 PM EST
Despite being more expensive, Greek yogurt is gaining in popularity among health-conscious consumers because it has fewer calories and more protein and calcium than regular yogurt, and no saturated fat. In addition, Greek yogurt is strained, eliminating whey, leaving a healthier balance of yogurt and cheese, a thicker texture and richer flavor. Major brands in the sector include Chobani, Fage, Oikos Organic Greek Yogurt and Dannon. According to Bloomberg Businessweek, sales of Chobani Greek Yogurt increased 200 percent in the past 12 months, a performance that matches the sector overall since October 2010, according to a report by Nielsen. Meanwhile sales of regular yogurt rose only one percent.
Sabrina Park, "Greek Yogurt: A new trend", Daily Titan, Voice of California State University, March 08, 2011, © Daily Titan, Voice of California State University
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