Governments Are Cracking Down On Junk Food Ads Targeting Children

July 13, 2010: 12:42 PM EST

Public health officials have argued for many years that marketing calorie-packed food and drinks to children contributes to the global obesity epidemic. Their efforts seem to be succeeding, as an increasing number of governments around the globe are implementing restrictions. But a lot of work still needs to be done, according to a leading expert on the issue. Tim Lobstein says most countries do not address advertising to children by the calorie content or other nutrient quality of the food product. And they have mostly ignored marketing channels beyond broadcast advertising. Also, although the food industry seems willing to curb ads targeting children, “there's chaos” and “a lot of contradiction in what industry is offering."

Tim Lobstein, "Progress made in addressing food marketing to children, but challenges remain", Presentation at the International Congress on Obesity (Stockholm, Sweden), July 13, 2010, © International Association for the Study of Obesity

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Governments Are Cracking Down On Junk Food Ads Targeting Children

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