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Google Catching Up To Amazon In Online Product Searches

December 19, 2013: 12:00 AM EST
After redesigning its search page, Google is gaining ground on product browsing competitor Amazon. Changes in Google’s ads – allowing product pictures, descriptions and prices at the top of search results – are attracting advertisers and revenue-generating clicks. Ads on Google now more closely resemble what Amazon shows shoppers. Wal-Mart Stores Inc. and eBay Inc. are the top buyers of Google's product ads, according to a search-advertising research firm. But despite the progress, industry experts say Google still has a long way to go to catch up to Amazon in the online-shopping search battle.
Rolfe Winkler, "Amazon vs. Google: It's A War for the Shopping Search", Wall Street Journal, December 19, 2013, © Dow Jones & Company, Inc
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