“Good” Fats And Oils Drive Healthy U.S. Sales In The Sector

A report from market researcher Packaged Facts says the edible fats and oils market in the U.S. is booming, thanks to a flurry of new product introductions containing “good” fats and oils. The new products are taking advantage of the fact that consumers are aware some fats are actually beneficial. Recent studies have shown that monounsaturated and polyunsaturated fats can lower disease risk. Consumers who have avoided fats for years have now embraced the so-called “good” fats, driving companies to introduce products that contain better-for-you fats. U.S. retail sales of fats and oils topped $9 billion in 2011; annual sales should reach $11 billion by 2016. Annual growth rates should move from two percent to four percent by 2016.