Global Market For Whole Grain/High Fiber Foods To Top $24 Billion Within Four Years

Driven by growing consumer awareness of the need for a healthy lifestyle, the global market for whole grain and high fiber foods will top $24 billion by 2015, indicating a “massive shift away from harmful processed foods,” according to forecasts by Global Industry Analysts. Healthier, natural and fat-free whole grain/high fiber foods and baked products are fueling the sales rise in the medium-to-long term. Underlying factors for the trend include the release of new U.S. dietary guidelines and the MyPyramid food guidance system that stress consumption of healthy food products, particularly whole grains. The economic slowdown had only a minimal impact on the global whole grain and high fiber foods market, GIA said, with bread and breakfast cereals performing especially well.