General Mills Connects With New Ideas Via Innovation Portal

The General Mills Worldwide Innovation Network (G-WIN) portal has encouraged more than 1,000 inventors globally to register in the year since it was launched. The online open innovation platform enables General Mills to connect with potential business partners. Registered visitors can submit proposals for innovations to address the company’s technology challenges. It has so far received over 500 innovation proposals for review by General Mills product developers.  Some 40 products incorporate innovations received through G-WIN. The framework is the result of a two-year collaboration by General Mills, Procter & Gamble, the US Air Force Research Laboratory, and software developer inno360.