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Fuzzy Science Behind Anti-Wrinkle Creams Doesn’t Impede Market Success

August 18, 2010: 01:47 AM EST
The science behind anti-wrinkle creams like StriVectin is a little woolly, but that doesn’t seem to retard their marketing success. Consumers looking to get rid of wrinkles and other skin imperfections are more than willing to accept claims that a cream is scientifically proven, whether or not it actually is. Catterton Partners, which acquired StriVectin in 2009, is about to unveil a new version of the cream that once claimed it was “Better than Botox” at smoothing wrinkles. The new slogan for the cream and related products is “More science. Less wrinkles,” though experts say they have yet to see much science backing that claim. The active ingredient is a niacin derivative that provides some beneficial effect to the skin, but is no replacement for retinoic acid (Retin-A), dermatologists say.
CATHERINE SAINT LOUIS, "Debating the Claims Behind Wrinkle Creams", New York Times , August 18, 2010, © The New York Times Company
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