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Functional Foods, Beverages Play A Major Role In U.S. Health And Wellness Lifestyle

October 5, 2010: 09:49 AM EST

An online survey by the Hartman Group of more than 2,700 American adults has uncovered significant trends in health and wellness that apply to the multibillion-dollar functional foods market. The broad trend that encompasses functional food and beverage consumption sees consumers having broader and deeper knowledge of wellness. Other wellness trends among U.S. consumers are quality of life, emotional wellness, new exercise techniques, complementary medicine and “clean, real” foods, according to the report. Key to the healthy lifestyle, however, is healthy food. In fact, nineteen percent of monthly spending in 2010 is devoted to products that promise health and wellness. Spending on these foods since 2005 has jumped 50 percent across several health-and-wellness categories. Fifty-six percent of average wellness spending is on foods and beverages.

Laurie Demeritt, "Consumer Trends in Wellness 2010", Food Product Design, October 05, 2010, © Virgo Publishing, LLC
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