We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Functional Food And Beverage Industry Continues To Target Global Heart Disease Problem

September 23, 2010: 11:25 AM EST

A new report from Euromonitor says the huge health problem created by cardiovascular disease in the U.S. and globally is driving the evolution of heart healthy foods and drinks. Three key trends are at work in the $3.2 billion global heart healthy food and beverage market, Euromonitor says: today’s consumers take supplements to prevent, rather than treat, health problems; functional foods and beverages are replacing pills; and thanks to the massive amount of health information available, consumers are increasingly aware of the benefits of functional ingredients, such as the plant sterols and omega 3 fatty acids widely used in spreadable oils and fats. Yogurt is a successful heart-healthy food with 205 percent growth from 2005 to 2009.  As to beverage trends, omega 3 fortified milk and juice are gaining momentum.

Joanna Cosgrove, "The Global Heart Health Market", Nutraceutical World, September 23, 2010, © Rodman Publishing
Vitality & Better Living
North America
Latin America
United States of America
United Kingdom
Market News
Marketing & Advertising
Research, Studies, Advice
Developed by Yuri Ingultsov Software Lab.