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Functional Food And Beverage Industry Continues To Target Global Heart Disease Problem

September 23, 2010: 11:25 AM EST

A new report from Euromonitor says the huge health problem created by cardiovascular disease in the U.S. and globally is driving the evolution of heart healthy foods and drinks. Three key trends are at work in the $3.2 billion global heart healthy food and beverage market, Euromonitor says: today’s consumers take supplements to prevent, rather than treat, health problems; functional foods and beverages are replacing pills; and thanks to the massive amount of health information available, consumers are increasingly aware of the benefits of functional ingredients, such as the plant sterols and omega 3 fatty acids widely used in spreadable oils and fats. Yogurt is a successful heart-healthy food with 205 percent growth from 2005 to 2009.  As to beverage trends, omega 3 fortified milk and juice are gaining momentum.

Joanna Cosgrove, "The Global Heart Health Market", Nutraceutical World, September 23, 2010, © Rodman Publishing
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