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FTC Gets Nestlé Subsidiary To Drop Health Claims For Kids’ Probiotic Drink

July 14, 2010: 02:22 PM EST
The Federal Trade Commission’s first case challenging advertising for probiotics has ended with a settlement in which a subsidiary of Nestlé S.A. has agreed to stop making “allegedly deceptive advertising claims about the health benefits of BOOST Kid Essentials.” Nestlé HealthCare Nutrition, Inc. will no longer claim that the drink will reduce the risk of colds, flu, and other upper respiratory tract infections unless the claim is approved by the FDA. Those claims “just didn’t stand up to scrutiny,” an FTC official said. BOOST is a nutritional drink for children ages one to 13. The probiotics are embedded in a straw. Nestlé HCN also agreed to stop claiming that BOOST will reduce children’s sick-day absences unless the claims are backed by two human clinical studies.
Karen Mandel, "Nestlé Subsidiary to Settle FTC False Advertising Charges; Will Drop Deceptive Health Claims for BOOST Kid Essentials", News release, Federal Trade Commission, July 14, 2010, © Federal Trade Commission
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