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Fruit & Vegetable Alliance Says Americans Are Still Not Eating Enough Fruits, Veggies

November 17, 2010: 09:14 PM EST

The National Fruit & Vegetable Alliance’s National Action Plan (NAP) paints a fairly dismal picture of U.S. fruit and vegetable consumption. According to its report card, the average American’s fruit and vegetable consumption is far below levels recommended in the 2005 federal dietary guidelines of 5-13 daily servings. Average daily consumption is 1.13 cups of vegetables and 0.68 cups of fruit. Only 6 percent of individuals achieve their recommended target for vegetables, and only 8 percent for fruit. The NAP report card assigned an “A” grade to the Women, Infants and Children (WIC) Fruit and Vegetable Vouchers program, a “C” to school food and restaurant menus, and a failing grade to healthy food advertising, due to the decrease in nutritious food advertising over time.

"National Action Plan - To Promote Health through Increased Fruit and Vegetable Consumption", The National Fruit & Vegetable Alliance, November 17, 2010, © The National Fruit & Vegetable Alliance
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