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For Company Innovation To Succeed, Build It Into The Structure

September 1, 2009: 04:15 AM EST
Successful innovation is difficult, even futile, for some large companies because they try to graft new processes onto existing, albeit thriving, methodologies, according to innovation expert Jeffrey Phillips. In effect, innovative practices conflict with the routine ways of getting the job done. But there are firms that innovate well, including personal-care giant Procter & Gamble, which now splits R&D activity between internal and external idea generators. Phillips argues that innovation shouldn’t be layered over the ongoing operations of a company, but should be incorporated into the structure at every level.
Jeffrey Phillips, "Design Driven Innovation ", Business Strategy Innovation, September 01, 2009, © Business Strategy
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