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Foods Advertised On TV Provide A Grossly Unbalanced Diet - Study

June 1, 2010: 08:49 AM EST
If people ate a diet that consisted only of foods advertised on primetime and Saturday morning television, they would consume 2,560 percent of the recommended daily serving of sugar, 2,080 percent of the recommended serving of fat, and only 40 percent of the recommended serving of vegetables, according to a study that analyzed food ads shown during 84 hours of TV in 2004. The researchers said the hugely unbalanced diet would “substantially oversupply” protein, total fat, saturated fat, cholesterol, and sodium, while undersupplying carbohydrates, fiber, vitamins A, E, and D, pantothenic acid, iron, phosphorous, calcium, magnesium, copper, and potassium. “Overall, the food choices endorsed on television fail to meet nutrition guidelines and encourage nutritional imbalance,” the researchers concluded.
Michael Mink, PhD, Alexandra Evans, PhD, et al., "Nutritional Imbalance Endorsed by Televised Food Advertisements", Journal of the American Dietetic Association, June 01, 2010, © American Dietetic Association. Published by Elsevier Inc.
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