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Food/Beverage Industry Jettisons “Nutrition Keys” Labeling System For “Facts Up Front”

September 22, 2011: 09:25 PM EST
Two organizations that represent the food and beverage industry have renamed the front-of-package nutrition labeling system “Facts Up Front.” Formerly known as “Nutrition Keys,” the new system, along with a consumer education campaign, “clearly communication the program’s objective,” according to the Grocery Manufacturers Association and the Food marketing Institute, by putting nutrition facts where shoppers can more easily find them. In addition to the new name, the organizations have created a Web site – FactsUpFront.org – that explains the Facts Up Front nutrition icons, provides research and resources, and features positive quotes from Congressional representatives about the new labeling system.
Karlene Lukovitz, "Food Industry Redubs FOP Labeling System", Marketing Daily, September 22, 2011, © Media Post Communications
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