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Food Shoppers Will Continue To Mind Their Health, And Pocketbooks, In 2010

December 31, 2009: 08:07 AM EST
“Added value” is the theme for health and food trends in 2010 as consumers now known as "recessionistas" continue to look for ways to cut back on calories while saving money, according to an association that represents the low-calorie, reduced-fat food industry. Clipping coupons and finding the best prices on healthier foods will remain in vogue, along with calorie counting and finding easy, inexpensive ways to exercise. The group’s list of five key trends also includes a continued interest in natural foods, including those sweetened with stevia. "Consumers are considering their health and their pocketbooks,” the group says.
""Recessionistas" and Calorie Counters Lead 2010 Health Trends", Calorie Control Council, December 31, 2009, © Calorie Control Council
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