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Food Shoppers Are Planning Their Shopping Trips More Carefully To Stretch Their Money

February 4, 2012: 06:38 PM EST
Food and grocery industry researcher IGD says more than two thirds of British food shoppers take the time to plan their purchases before heading to the store, up from 47 percent in 2008. Planning usually involves a quick check of the cupboard, refrigerator, or freezer, the researcher said. In addition, consumers are shopping more frequently than they used to. Nearly half of those surveyed said they stop at the store at least three times a week, compared to 39 percent three years ago. Why the changes? Stagnant wages and rising costs (like fuel prices) are forcing shoppers to spend time planning grocery purchases “to secure the best value,” according to an IGD analyst.
"Shoppers plan and shop around more to secure best value", Press release IGD ShopperVista, February 04, 2012, © IGD ShopperVista
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