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Food Industry Experts Discuss Health Claims Labeling Rules In Webcast

January 6, 2011: 10:18 AM EST

In a recent webcast, several food industry experts shared their insights into U.S. regulations governing food and supplement health claims and into consumer purchase preferences. Attorney Anne Maher pointed out that food and supplement ad categories that are the most closely monitored have to do with treatment/cure prevention claims, immunity claims, products for children’s health/performance and weight loss. As to consumer buying trends, food marketing professor Nancy Childs said that nutrition is important to consumers but most important is taste. Citing data from FMI Research, she noted that health claims as a purchasing influence slid from 29 percent in 2008 to 25 percent in 2009. However, functional foods are still important despite the recession, because they “provide value and justify higher/holding prices to consumers.”

Joanna Cosgrove, "Taking Stock of Label Claims - IFIC webcast panel spoke about rules and regs plus consumer food culture", Nutraceutical World, January 06, 2011, © Rodman Publishing
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