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Food Companies Replacing HFCS With Sugar, But Still Search For A Tasty Zero-Calorie Sweetener

April 19, 2010: 11:49 PM EST
Food companies are reformulating many of their products, especially soft drinks, with refined cane sugar, eliminating high fructose corn syrup (HFCS) to satisfy health-conscious consumers who believe that HFSC is the culprit behind the U.S. obesity epidemic. Though scientists say corn syrup is no more harmful than sugar, it’s the perception among consumers that counts. In the meantime, companies like PepsiCo continue their search for a zero-calorie natural sweetener that tastes as good as sugar or corn syrup. Someday, CEO Indra Nooyi, who plans to boost sales of PepsiCo’s non-junk food products from $10 billion to $30 billion over ten years, predicts, "There will be a zero-calorie sweetener breakthrough."
Greg Burns , "Food-makers weigh sugar vs. corn syrup", Chicago Tribune, April 19, 2010, © Chicago Tribune
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