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Food Companies In UAE Target Growing Demand For Affordable, Healthier Choices

March 9, 2010: 09:34 AM EST
Though food shoppers in the United Arab Emirates have become more frugal – witness a 21 percent decline in pricier organics purchases in 2009 – they are also becoming more aware of health and nutrition and food-related health problems like diabetes, and are looking for healthier food options. Food companies are taking advantage of these trends, and of government concerns over obesity, by increasing their presence in the region. IFFCO, National Foods Company, Al Yasra Food and Al Ghurair Foods are all stepping into organic. Nevertheless, experts say changes in consumer perceptions of cost-versus-health-benefits of organic will come slowly. “It takes time for people’s habits to change, and gradually they will,” an industry consultant says.
Armina Ligaya, "Food for a healthy craving", The National , March 09, 2010, © Abu Dhabi Media Company PJSC
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