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Food And Grocery Manufacturers Launch Online Direct Sales Channels In The UK

March 10, 2011: 10:59 PM EST
Research by IGD found that 27 percent of food and grocery manufacturers are thinking of opening online direct-selling channels in the UK. FMCG companies with online presence include GlaxoSmithKline, which launched online stores to gain insights to online shopping habits, and Procter & Gamble, which uses Facebook to connect with consumers and sell products. Also, 43 percent of brand manufacturers expect online sales to account for 10 percent of their revenue by 2015, from just 18 percent of companies now. IDG also predicts online grocery shopping in the UK will double in value by 2015, from £4.8 billion in 2010, and will represent 5.4 percent of the UK’s online grocery market, from 3.2% today.
Rosie Baker, "Brands turn to direct selling online", Marketing Week, March 10, 2011, © Centaur Media plc
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