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Florida Grower Unveils “Red Celery”

October 16, 2010: 07:13 AM EST

Florida-based fruit and vegetable grower Duda Farm Fresh Foods has developed a red celery variety to be marketed under the brand name “Celery Sensations.” Unveiled after twenty years of research, the red celery was created using traditional techniques and natural plant breeding methods, according to the company. Scientists cross-pollinated a commercial variety of celery with an old-world heritage red celery root “to produce a commercially viable variety for today’s consumer’s taste profile,” the company said. The brand will be packaged with Microsoft Tags, high-capacity color barcodes (HCCB) that contain encoded information that can be accessed by scanning with a mobile device. Encoded information includes product data, storage and usage tips, and recipes and meal suggestions.

""The New Red" Revealed at PMA Fresh Summit Today - Celery Sensations", News release, Duda & Sons , October 16, 2010, © Duda & Sons
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