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Filipino Firm Succeeds Through Passion, Innovation, And Consumer Choice

September 7, 2009: 04:16 AM EST
The management of Pascual Laboratories in the Philippines says the company owes its success to a generations-old passion for providing innovative, reasonably priced personal care products developed through careful research. Its OraCare mouthwash, for example, does not contain alcohol, which dries the mouth and causes bad breath. Likewise, its toothpaste contains no sugar. An asthma and cough medicine, Ascof, is an all-natural herbal product. But whether it offers chemical-based branded or generic medications, or natural options, this report says, it’s the company’s passion for the health of Filipinos that is its driving force.
Anne Jambora, "FROM ALL FILIPINO FIRM: Sugar-free toothpaste, affordable drugs", Philippine Daily Inquirer, September 07, 2009, © INQUIRER.net
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