Fairtrade Certification Mark Found To Be Widely Recognized And Trusted

A global survey of 17,000 consumers in 24 countries sponsored by Fairtrade International has found that 57 percent recognize the Fairtrade Certification Mark. Recognition of the mark by consumers in the 15 main tracking countries increased by six points to 65 percent in the last three years. Four out of five consumers recognize the mark in the U.K., Ireland, Switzerland, Netherlands, Austria and Finland. Sixty-four percent say they trust the mark, and 90 percent of those who recognize the mark say they trust it. Fairtrade CEO Rob Cameron said the survey results prove that “consumers do care about the people and the communities at the other
end of the supply chain.”