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Facebook Fans' Value To Leading Consumer Brands Grows Significantly

April 18, 2013: 12:00 AM EST
Every Facebook fan's worth for major consumer brands has increased an average of 28 percent to $174 since 2010, according to an empirical study conducted by Syncapse in cooperation with Hotspex. Evaluating 20 top global consumer brands' Facebook fanbase, the study repeats and improves upon the research conducted by Syncapse in 2010 which measured Facebook fans value as a driver of shareholder value. Results of the 2010 study revealed the average Facebook fan had the value of $136. Data also showed that since the number of fans has increased two times or more, even a minor increase in the value of an average fan is increased significantly. Also, top brands covered in the 2013 study have more than 15 million fans, with leading brands, such as McDonalds and Coca-Cola with 25 million and 60 million, respectively.
"The Value of a Facebook Fan to Consumer Brands Increased 28% to $174 since 2010", PR Newswire, April 18, 2013, © Bloomberg L. P.
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