We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Facebook Expands Advertising Into News Stream With Sponsored Stories

December 20, 2011: 11:54 PM EST
In preparation for its upcoming IPO, Facebook says it will begin to feature "Sponsored Story" ads from marketers in users' news feeds in January. The change will boost the presence of marketers beyond the right margins of pages – and boost ad income. The higher ad rate sponsored story ads, which feature friend endorsements, are considered Facebook’s most “buzzed-about” ad product and for the first time will appear in the news stream, increasing their visibility. A small group of advertisers will take part in the launch. Users will see only one sponsored story daily in their news feed during the initial phases. In addition, mobile users will not see the sponsored ads until March, according to a Bloomberg report.
Cotton Delo , "Facebook to Start Placing Ads in User News Feeds in January", Advertising Age, December 20, 2011, © Crain communications
Innovation & New Business Models
Virtual Life & Technology
North America
United States of America
Companies, Organizations
Innovation & New Ideas
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.