We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Facebook Campaign Lets Brazilian Consumers See Unilever's Caring Side

June 30, 2011: 12:46 AM EST
Unilever's "Cada gesto conta" Facebook campaign has succeeded in promoting a socially responsible image for the company and its products in Brazil, according to social media monitoring company WaveMetrix. Brazilian consumers have come to see the company as ethical and caring, thanks to Facebook discussions about health and nutrition topics. WaveMetrix's analysis reveals that 79% of online discussion refers to Unilever as an ethical brand; 13% portrays Unilever as caring; and 8% sees the company as relevant.
Leonie Bulman , "Unilever’s ethical campaign engages Brasilians with health and nutrition", WaveMetrix, June 30, 2011, © WaveMetrix Limited
Independence & New Living
Individualism & Self-Expression
Virtual Life & Technology
Latin America
Companies, Organizations
Market News
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.