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Except For Pizza And Movie Tickets, Mobile Phones Not Yet A Force In E-Commerce

September 4, 2009: 05:27 AM EST
Users of Web-enabled mobile devices, reluctant to divulge personal info and credit card data over their phones, are not yet a big market for major e-commerce purchases, according to a new report. That trend is not likely to change soon, partly because brand marketers haven’t yet figured out how to handle mobile-based commerce, given the huge array of phones and operating systems. So, except for buying pizza and movie tickets, mobile shoppers will mainly use their Web-connected devices to gather information: weather reports, sports scores and other news, etc.
Mike Shields , "Shoppers Still Hesitant to Buy via Mobile Devices", Mediaweek, September 04, 2009, © Nielsen Business Media, Inc
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