“Evolving” Coca-Cola Hopes To Be Part Of The Solution To Global Obesity Problem

Coca-Cola is committed to playing a role in the global war against obesity, but needs to “evolve and innovate to be part of the solution.” In an interview with Seeking Alpha, CEO Muhtar Kent said his company provides a wide variety of beverage choices to consumers, some with calories, some without, etc., but overall in the last ten years it has cut calories in U.S. beverages by 15 percent. The key, he noted, is to make sure consumers have enough information about Coca-Cola products to “make the right choices.” But caloric intake is only one part of the problem, he stressed: expenditure of energy is the other part, which is why the company sponsors the "Triple Play" initiative supporting 150 physical activity programs in 100 countries.