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Eurofragrance Creates Scent That Evokes Smell Of Outer Space

August 23, 2011: 01:12 AM EST
Following the idea of author Roberto Alvarez del Blanco, Eurofragrance created a scent that recalls the smell of outer space. Eurofragrance perfumer Bettina Perisson and her team worked with astronauts who discussed the fragrance that adhered to their space gear after space walks. The odor is included as a scratch and sniff card in in Alvarez’s book "Neuromarketing: The Perfect Fusion." 
Abby Penning, "The Scent of the Stars", GCI Magazine, August 23, 2011, © Allured Business Media
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