Eucerin Launches “Skin First Movement” To Boost Awareness Of Skincare As A Wellness Issue

Skin care products specialist Eucerin is launching a year-long marketing campaign – the Skin First Movement – to encourage Americans to treat skincare like healthcare and make it an important part of overall wellness. The brand’s program to make women “skin savvy” includes the appointment of a “Skin First Ambassador”: food writer Sara Kate Gillingham-Ryan. It will also partner with Live! with Regis and Kelly for this spring's Run Across America with ultra-marathoner Dean Karnazes. Another facet of the campaign is the Eucerin SkinFIRST Express, an interactive mobile experience that will serve as a brand icon, where visitors will be invited to take the Skin First Pledge, receive product samples, create video blogs and learn about the Eucerin product assortment.