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Eucerin Launches “Skin First Movement” To Boost Awareness Of Skincare As A Wellness Issue

March 14, 2011: 01:07 AM EST
Skin care products specialist Eucerin is launching a year-long marketing campaign – the Skin First Movement – to encourage Americans to treat skincare like healthcare and make it an important part of overall wellness. The brand’s program to make women “skin savvy” includes the appointment of a “Skin First Ambassador”: food writer Sara Kate Gillingham-Ryan. It will also partner with Live! with Regis and Kelly for this spring's Run Across America with ultra-marathoner Dean Karnazes. Another facet of the campaign is the Eucerin SkinFIRST Express, an interactive mobile experience that will serve as a brand icon, where visitors will be invited to take the Skin First Pledge, receive product samples, create video blogs and learn about the Eucerin product assortment.
"Eucerin and Its Skin First Ambassador Help America Become a Skin-Savvy Nation", News release, Eucerin, March 14, 2011, © Eucerin
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