Ethnic Foods Post Strong Growth In The U.S. Market

Ethnic food products have seen strong growth in the United States in recent years, according to Mintel's Global New Products Database, but consumers and manufacturers are looking beyond the traditionally popular Italian, Mexican and Asian cuisines. The GNPD shows a 150 percent growth in new products described as Caribbean in 2010, and 230 percent growth in launches of Japanese products. New products launches of products with Thai flavors grew 68%. Various factors are driving the trends, such as the variety of outlets, media, overseas travels and neighborhood diversity.