We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

Energy Foods And Beverages Show Strong Growth

August 19, 2010: 06:51 PM EST
Better formulas and flavors, as well as elimination of the “crashing” effect after an energy boost, have all given the energy food (bars and bites) and beverage industry a market boost. Beverages still dominate the energy market. Older products within that segment, especially Red Bull, continue to hold sway with as much as a 60 percent share in many countries. The energy shots segment is expected to post “phenomenal growth,” according to one industry watcher who says sales of one product, six-year-old 5 Hour from Living Essentials, have increased 50 percent. The product is well on its way to becoming a $1.5 billion brand. The core market for energy shots has always been 18- to 25-year-old males, but products are beginning to penetrate another demographic: consumers aged 25 to 45.
Joanna Cosgrove, "Energizing Foods and Beverages", Nutraceuticals World, August 19, 2010, © Rodman Publishing
Domains
TrendSpotter
Vitality & Better Living
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Market News
Products & Brands
Research, Studies, Advice
Trends
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.